Soccer Is Growing — and Brands Need to Move With It

Why Soccer Is One of the Fastest-Growing Sports and What That Means for Brands

Soccer isn’t emerging anymore, it’s exploding. From youth leagues to women’s soccer to international fandom, the sport is growing at a pace brands can no longer afford to ignore.

In cities like New Orleans, soccer culture is becoming deeply rooted in the community. Families, young athletes, creatives, and entrepreneurs are showing up not just as fans, but as participants and supporters of the sport’s future.

For sponsors and partners, this presents a powerful opportunity:

• Soccer audiences are diverse, loyal, and community-driven

• Engagement goes beyond game day into lifestyle, culture, and identity

• Digital storytelling allows brands to connect authentically, not intrusively

At MXM Sports & Media, we help brands show up the right way through:

• Community-centered sponsorships

• Soccer-focused content creation

• Events, tournaments, and activations

• Athlete and team storytelling

Soccer fans value authenticity. Brands that invest early, support locally, and activate creatively will be the ones remembered long after the final whistle.